Email marketing is where you get a list of email addresses and send emails to them, promoting your website and the product you are trying to sell. While this method does not get as much exposure, that is not it's purpose. The purpose of using this type of marketing is to build a relationship of trust with your potential customers.
It is an established fact of commerce that people are more likely to buy from someone they deem trustworthy than someone that seems shady. It is all preventative so they do not get ripped off. So by building up a relationship with your customers, they are more willing to part with their money because they trust you and the product you promtoe.
One of the most beneficial parts of using emails to help market your business is the cost aspect. If done properly, this type of marketing is actually free. You can buy lists of email addresses from special services (although I would not recommend this), but more importantly you can get people to opt into a list you make using your website.
Once people opt in you can send them emails, which as you know, does not cost you anything. So really it is free advertising, the only thing it costs is time.
Now, there are things you can purchase to help your email marketing go smoother, such as automated software. And while I highly recommend doing this, it is entirely optional. So if you are on a tight budget, you can still do this all yourself. It will be time consuming and tedious, but you can still do it. But again, I strongly recommend getting some kind of software to help automate the process, it makes a world of difference.
When dealing with this method of marketing, there are several different approaches you can use. Promotional emails are probably going to be the one you use most. These are just short emails to help promote your website and product and get people interested. But these are not the only types of emails you can use.
Newsletters as well can be used to great effect. You can give those on your email list a chance to sign up for a newsletter, this way only those who are interested will get it. A newsletter can provide a much more in depth look to the product you are trying to sell and give a lot more information. So for those seriously contemplating purchasing from you, this can be the one that pushes them over the edge.
Email marketing is one of the oldest forms of marketing, and pretty much everyone uses it. From the one-man online businesses to the multi-national corporations. If you go to a big name companies website, odds are you will see something related to getting newsletters in your email and the like.
There is a huge potential in this form of marketing if you are willing to take the time to make the emails and fill them with quality content. If you are willing to do this, then be prepared to see a stark increase in your sales eventually.
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